Hugo Boss has revealed the most recent capaign for its “Boss The Scent” aroma, where the specialty of enticement becomes the dominant focal point. Inside famous model Anna Ewers and British performing artist Theo James venture into part as a couple caught in a powerful snapshot of fascination. Shot by Guy Aroch, the gorgeous pair share a close stance while the blonde gazes into the camera’s focal point

With its sensual setting, warm golden conditioned lighting and the appeal and allure of its two stars, the new “Boss The Scent” crusade sees Anna Ewers and Theo James play a session of shared seduction.This enticing story, increased by the erotic notes of  “The Scent for Her”, and additionally the print ad, BOSS likewise dispatched a film for the aroma. Coordinated by Darren Aronofsky, the forty-five second clasp recounts an enticing story set to The Weeknd’s ‘High for This’.

“Boss The Scent” is charged as an sensual fragrance, bringing the elite new note of Maninka natural product to the universe of perfume.This is joined by notes of ginger, lavender and calfskin .Designed by Jason Wu, the flacon for the new The Scent for Her from HUGO BOSS catches the juxtaposition of male and female components. Smooth, advanced lines of the flacon that stream upwards and come full circle in a valuable sleeve fastener roused gem at the top – a female turn on the notorious BOSS sleeve button – while differentiating tones of champagne rose juice welcome a more intensive look.

Off camera Images:

Theo James with Anna Ewers for BOSS the Scent for Her fragrance




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