Lady Gaga will authoritatively be wherever on Super Bowl Sunday—put something aside to play in the diversion. The pop star is the substance of Tiffany and Co’s. new Fashion jewelry collection, Tiffany HardWear, and will star in an advertisement for the line during the amusement’s communicate, the company VF. Gaga’s uncover for the brand will occur in a short recognize that will air before the vocalist performs at the Super Bowl halftime appear on February 5.
Included in the background film from her crusade shoot, the 60-second promotion highlights the artist discussing strengthening and her own particular innovative voyage. The Tiffany HardWear gathering will be accessible for constrained and elite pre-arranges on February 5. It touches base in stores April 28 and comes to Tiffany May 2. Previous Vogue inventive executive Grace Coddington filled in as imaginative chief of the New York–centric Gaga battle, which was shot by David Sims. “In New York, you’re conceived realizing that Tiffany is the best, and that it is the place the enchantment happens,” Gaga said in an announcement. The shoot is a piece of Tiffany’s long-running Legendary Style crusade, which has already included Lupita Nyong’o and Elle Fanning.
In New York, you’re born knowing that Tiffany is the best, and that it is where the magic happens. The Brand is definitive and iconic, yet continues to push and evolve with the times,” Lady Gaga said in a statement. “To me, Tiffany represents timeless American jewelry.”
The film features footage from the campaign shoot, with Lady Gaga candidly discussing not only her love for the brand, but also her personal creative journey in terms of self-expression and empowerment. Fashion icon Grace Coddington partnered with Tiffany’s in-house team to direct the film, which is shot by David Sims.
The campaign is dubbed “Legendary Style,” as it centers around the brand’s new fashion jewelry collection, Tiffany HardWear. The Super Bowl ad will in turn feature behind-the-scenes footage from the campaign shoot, then also highlighting Gaga discussing empowerment and her personal creative journey.
In spite of the fact that this denote the first run through Tiffany has promoted during the Super Bowl, it has a long association with the diversion. The company has made the Vince Lombardi Trophy, awarded to the winning team, since the game’s inception. See a secret for Gaga’s promotion below.