Groupon is a bargain lover’s dream. With online shopping on the rise; and the customers increasing expectation of deals and discounts, Groupon is more popular than ever. The site is now the biggest daily deals website in the world.
From restaurant vouchers to experience days, from new vacuum cleaners to fine jewellery, Groupon caters for it all. It even has a travel section for those looking for affordable getaway options.
Groupon sells over 93,053 coupons every single day to customers all over the world. It is the only coupon site to have sold more than a billion coupons.
Currently the site has around 50 million active customers, and this number is expected to grow to 450 million by 2021!
A Short History
Groupon (NASDAQ: GRPN) was founded in November in 2008, by 2010 it was already available in 250 cities and had 35 million registered users. In 2014 Groupon Getaways was launched, an app that is used for browsing and booking trips.
2016 saw the company sell its 1 billionth promotion.
What’s in it for Groupon?
The whole idea of Groupon is to encourage people to try different restaurants and experiences. It stands as the middleman that promotes these restaurants, stores, experiences or products.
It is a win-win situation for all parties involved. The customer gets a great deal, the company gets the chance to advertise what it can offer on a popular, global website and Groupon earns commission whenever it refers a customer.
How Can You Use it?
The site itself is a free service. Once you have subscribed, you will get daily deals and discounts sent to your inbox, many of which located in your general area. If you find something that you like the look of, simply purchase it with a credit card or PayPal account.
Your electronic coupon will be sent to your inbox and will be available under ‘My coupons’ section of your account.
What’s the Catch?
With Groupon, the only problem lies in the fact that the deals are often time-limited. Once a deal has been launched, it will only be around for a certain amount of time. You have also got to be aware of the validity of the Groupon coupon you have purchased, details of which can be found in the small print. Often the coupons themselves are valid for around 6 to 12 months.
Where can you use Groupon?
Groupon is available all over the world, and its reach is growing rapidly. You can find deals in the majority of the main cities in Canada, the USA, Central and South America, Australia, the UK, Europe and Asia.
One of the reasons that Groupon is so popular is that it can easily become viral. Subscribers are given a small incentive to refer deals to friends. This motivated people to spread the word about Groupon to friends and family.